The Social Media Experiment

I read an article yesterday that identified the 12 most annoying types of Facebook users. Sure enough, I think I live in at least one of the personas they identified (and mocked) but I also believe that the user types they identified are exactly the reason I like/love Facebook.  And while I have sometimes found [...]

You don’t hear the question too often, but I think that a vast majority of clients are wondering,  ”What is Social Media and how do I get my brand into it?”  More importantly, clients need to know what social marketing is. Having a good understanding of social media/marketing may save an organization or brand from [...]

While at Ogilvy Public Relations Worldwide I had the opportunity to participate in and plan social marketing strategies for multi-tiered organizations and large companies. Now on my own, I am taking the principles of those strategies and applying them on the localized level. This has been extremely satisfying because I get to work with small business owners in Washington, [...]

With automobile sales in the tank and GM declaring bankruptcy shortly, I am wondering how quickly social marketing will filter down to the local level. Car advertising is pretty typical with some exceptions. The corporate websites for BMW, GM, Chrysler and others let you view models and build your car online. Commercials can be viewed [...]

A huge concern for people that are unemployed is not just staying up to date with evolving technology but understanding some of the basic social media tenants that can get you a job. Social Media  is  comprised of the applications that provide conversations online. From a targeted marketing perspective it has evolved from a group of [...]