Social Media Job Experiment

When I pulled into the Ford dealer this morning, Gerald McCray stood tall as I parked in front of the double door entrance to the showroom. At 6 feet 7 (or so) inches and a wide stance, he towered over our car and made an imposing shadow. He pleasantly asked if we needed assistance, “no, just looking [...]

With automobile sales in the tank and GM declaring bankruptcy shortly, I am wondering how quickly social marketing will filter down to the local level. Car advertising is pretty typical with some exceptions. The corporate websites for BMW, GM, Chrysler and others let you view models and build your car online. Commercials can be viewed [...]