August 2009
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Facebook users explained

I read an article yesterday that identified the 12 most annoying types of Facebook users. Sure enough, I think I live in at least one of the personas they identified (and mocked) but I also believe that the user types they identified are exactly the reason I like/love Facebook.  And while I have sometimes found [...]

What the F*** is Social Media?

I don’t hear the question too often, but I think that a vast majority of clients are wondering. What is Social Media and how do I get my brand into it. Having a good understanding of social media may save it from destruction. If our conversations become one constant sales pitch for one product or [...]

Social Marketing Win at the Micro Economic level

While at Ogilvy Public Relations Worldwide I had the opportunity to participate in and plan social marketing strategies for multi-tiered organizations and large companies. Now on my own, I am taking the principles of those strategies and applying them on the localized level. This has been extremely satisfying because I get to work with small business owners in Washington, [...]